Creators Column

Plan 1 Year Influencer Led Campaign Strategy

Want to drive Authentic Engagement and Brand Success? Influencer-led campaigns have proved to be game-changers in the fast-paced world of...

BoAt Influencer Marketing Strategy: How India's Largest Audio Brand Was Created

Boat is one of the fastest-growing consumer electronics brands in India. Its trendy and budget-friendly products, including earphones,...

Abhiv.18: An Instagrammer Capturing Urban Style and Global Adventures

As if he were poster boy in the world of influencers on Instagram, Abhiv.18 or Abhishek Verma captures uniquely breathtaking urban-chic...

A Rising Star in the Indian Beauty Influencer Scene

The festive season in India is an explosion of colours and celebration, of course, and beauty. And just as Diwali, Navratri, and Durga...

Pallavi Patial for Fitness, Flavor, and Fashion!

Pallavi Patial is a multifaceted influencer who seamlessly blends fitness, food, and fashion into her vibrant Instagram presence....

Is 1 Reel + 1 Story Enough for Influencer Marketing Success?

It is always a balancing act between finding ways to optimize strategies by brands and agencies alike in this fast-paced world for...

Karwa Chauth Campaign Idea: Break the Mold & Go Viral

Spice up your Karva Chauth campaigns with fresh ideas! Ditch clichés, embrace inclusivity, and leverage influencers for viral success.

New Wave of Entrepreneur Influencer Meet - Vaishali Saini

Vaishali's approach resonates with aspiring entrepreneurs seeking an alternative to traditional business paths. Her success thus fun to see

Influencer Tie-Ups: Should Your Brand Go Direct or Use an Agency?

Deciding between working directly with influencers or using an agency for your next marketing campaign?

Creator Krithu’s Inspiring Journey

Discover how Krithu, a dessert cart owner from Bangalore, inspires solo adventures and self-love through her engaging content.

Hindi Diwas Special:"Apni Bhasha, Apna Style" with Influencer Marketing

September 14th isn't just another date on the calendar; it's Hindi Diwas, a celebration of our language, our culture, and our identity.

Ganesh Chaturthi: Fashion with a Touch of Mom's Love

Excitement is building as Ganesh Chaturthi gets closer! It's a special time for families to celebrate and create happy memories together.

Teacher's Day is Around the Corner! Fashion Brands, Are You Ready?

Teacher’s Day is near! Discover simple, creative ways to celebrate teachers with your brand’s unique style.

Your Go-To Influencer for Aesthetics

Explore Vyoma’s aesthetic feed, where travel, K-drama recommendations, and mini blogs come together in a beautifully curated space.

Gen Z: Your Fashion Brand's Ticket to Viral Stardom

Ready to make your brand stand out? Embrace Gen Z's energy and creativity to drive engagement and future-proof your fashion business.

The Creator Who’s Making Everyone Dance with Joy

Varun Arora’s energetic dance content inspires everyone to get moving, making him a must-watch creator for fresh choreography ideas.

Forget Gen Z, Millennials are the Real Deal for Fashion Brands

While Gen Z grabs headlines, Millennials offer real value. Their authenticity and storytelling prowess create deeper, lasting brand connecti

The Versatile Content Creator Elevating Your Feed

Meet Lakshya, a content creator redefining skincare and self-care, inspiring others with unique and authentic content.

The Emerging Content Creator Ready to Inspire

Discover Pranjal, an emerging content creator bringing fresh and inspiring content to the social media landscape.

Fashion's Next Frontier: A Campaign That Transcends Age

Fashion, at its core, is a language of self-expression woven from threads of individuality and shared humanity. Yet, somewhere along the...