Boat is one of the fastest-growing consumer electronics brands in India. Its trendy and budget-friendly products, including earphones, headphones, speakers, and smartwatches, have overthrown the audio market. A key factor in this success has been credited to BoAt's innovative strategy of influencer marketing. By engaging such a diversified range of influencers, from a tech reviewer to a music artist and a fitness enthusiast, BoAt has effectively built itself into a lifestyle brand that speaks to a very wide audience.
BoAt Influencer Marketing Strategy: How India's Largest Audio Brand Was Created
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