Have you ever booked tickets for Thailand just to go for a marathon? Neither have we, but we know an Indian marathon runner creator who is travelling “saath samundar paar” to follow his passion for running and fitness. Meet Piyush, Creator’s Column’s very first creator. On his page, you will get inspired to go out for a run, come back, and watch cricket with a hot cup of chai as that’s the vibe you will get from him.
Piyush’s passion is so much more than it meets our eyes. He’s the Indian marathon runner who travelled all over the country for marathons in cities like Mumbai, Hyderabad, Satara, Delhi, Bangalore, Pune, Jaipur, Kolkata, Kolad, Mahabaleshwar, Ahmedabad, and many more that we’ve lost count. Along with running marathons, he also makes time to create content himself. In a way, he’s an all-rounder juggling marathons and content creation simultaneously. Well, his persistence is what we love the most. But, he isn’t just a runner, he’s also a creator who enjoys consuming content like most people which allows him to showcase his skills as a creator.
What makes his content so relatable?
His spontaneity, energy, and excitement as he creates content are so relatable that you want to keep watching him. His content is easy to consume as he does it so effortlessly that watching his reels after a hectic day feels light as he understands his audience’s preference which has helped him grab a few eyeballs. Whether it’s his Anupam Mittal reel that got a comment from the Indian “Tony Stark” Himself or him meeting Orry, he knows what fun content people want to see.
He has scripted barter and paid gigs by himself and actively responds to people showing us the connection he wants to create with his audience. He conceptualises, edits, and can create multiple reels in a day which makes his content creation game more solid. You’re going to be thrilled with what else he’s gonna do ahead.
As digital marketing trends keep changing, content strategies also need to evolve and Piyush can be part of creative campaigns that will make people ask for more of his content.
Hey Brands, how do you use him for your content marketing? Here are a few suggestions to make you want to hop on and create content immediately. Check it out!!
Let’s Travel: For all the travel and gear brands out there, we have a marathon runner who travels all over the country. Travel brands can collaborate with Piyush to highlight their amazing merchandise organically pulling people through his content.
Comfy Running: Create a running series highlighting distances of the beginning and end points of the race showcasing the sports watches and fitness trackers capturing real fitness marathon experiences.
Morning Momentum: Create a series where you capture the morning routine before his run as he consumes Vitamin Tablets and supplements that encourage good health and promote fitness.
In today’s day and age, finding the right creators can be hard but don’t worry, Creators Column is here to make your life easier as we only talk about the right influencers and the most organic brand placement for them.
No doubt we are unlocking new levels of content creation but somewhere with time we lost the relatability we share with the creators. Won’t it be great to enjoy creators we enjoy watching and connect with the right brands for smooth collaborations? I guess it would be great, so we enjoy Piyush's content.
We love his content and hope you will enjoy it so much because in the world of Instagram where the form of content is set, Creator’s Column is here to bring you some of the best talent out there, looking for the right audience.
Here’s looking at you ;)
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