Currently, one of the super effective ways to get your brand across and attract a lot of consumers is through working with influencers. But here is the catch: should you approach influencer tie-ups directly or should you work with an agency? Both have their money-related pros and cons, impacting the overall management of the campaign, figuring out which is right for you. Let's break down how each approach works in terms of money matters and overall campaign experience.
Influencer Tie-Ups: Should Your Brand Go Direct or Use an Agency?
Updated: Sep 26, 2024
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